Khaby Lame, a former car filter assembler from Italy, has risen to be the most-followed individual on TikTok, boasting an impressive fanbase of over 160 million fans within a mere three years—all without uttering a single word. Brands are now vying to partner with this quiet comedian, eager to tap into his enchanting social media charisma.
Lame’s ascent to stardom is an unconventional tale. From factory work to a character in Fortnite, a popular multiplayer video game, his journey is a testament to his persistence and passion for creating content. Initially, his videos went unnoticed, but he persisted, driven by his love for creating content.
Now, Khaby Lame has the spotlight firmly fixed on him. His short comedy clips, where he spoofs well-known memes and satirizes internet trends, have captured the attention of millions. With 2.4 billion likes and a staggering 162 million followers on TikTok—more than triple the population of Italy—he communicates using animated shrugs and expressive eyes, captivating audiences transcending languages, borders, and cultures.
In a unique digital parallel to Charlie Chaplin, Lame’s relatable videos entertain and resonate with vast audiences. His impact extends to major collaborations, including skits with A-listers like Matt Damon, Robert Downey Jr., and Tom Cruise. Additionally, he’s been part of marketing initiatives with renowned figures like soccer legend David Beckham and starred in a Super Bowl ad campaign for insurance giant State Farm.
Alyson Griffin, State Farm’s marketing head, emphasized the strategic partnership with Khaby due to his standing as the most popular TikToker in the U.S. Griffin noted the immense reach and engagement garnered from their collaboration, which further solidified Khaby’s influence in the realm of digital marketing.